Client: Qabbage Plus

Industry: Food & Beverage

Category: Agriculture

The Identity Design Concept for a New York based technology retail company Qabbage Plus

At the time of the fake Cabbage developments we were approach to create a creative visual identity for a trinidad based agricultural startup providing fresh, organice cabbages and other vegetables to the market. We started with research on the food/ agricultural industry which we used as building blocks for the visual identity. Then, taking into account the vision, brand personality, unique offerings and target market of the client it was time to work on some visuals.

Sketching & Development - The next step of the project was developing the logo. Developing the visual design concept is where creativity meets marketing. Based on the design brief and research, we put together amazing concepts for you to chose from.

Computer Generation - After sketching the concepts we head on over to Adobe Illustrator/ Photoshop and experimented with different patterns, draft fonts and textures, using our research as a guide.

Typeface / Wordmark - Next was to find the best suited typeface for the logo and edit it as required.

Colour and Texture - To accompany the graphic wordmark created a natural textured light brown texture was chosen for its' natural and pure connotations. Our colour and texture choices were based on colour theory and influenced by regional and international industry trends.

Concept Development - Putting everything together. Design, fonts, colours, icons and layouts.

Delivery - Logo, Alternate Logo, Business Cards. Delivery included all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required.

Client: King Slim

Industry: Entertainment

Category: Recording Artist

Webite Development and Design for a Barbados based entertainer King Slim registered as kingslimworld.com.

King Slim, a local businessman and entertainer approached us to redisign his home page and develop the rest of his website based on its existing framework.

Wireframing (drafts) - The next step of the project was developing the site layout and incorporating his media in a manner compatible to the framework and King Slims' workflow.

Development & Design - After the concepts were aapproved we headed on over to Adobe Dreamweaver, hooked up our FTP client and got stared on coding our updates and designs. Customisation was added to make the site responsive to various devices. Social media widgets, links, external site links, google map integration was added to increase the synchronisation of Mr Slims' digital footprint and optimise his search engine results.

Domain Name Registration and Hosting - We then went ahead and registered the domain name and hosted the website through one of our providers.

SEO Optimisation and Search Engine Registration - We set up google business email integration, registered the website amoung the main search engines to strengthen the sites' SEO gained in the during development process, before adding our secret SEO techniques to finish it off.

Testing - The website was tested in the 6 main browsers used for compatibility and responsiveness. All internal and external links were also tested to ensure none was null or broken.

Delivery - Passwords, Edited Images, Web Favicon.

NB. Kingslimworld.com is no longer maintained by "infocus.wi".

Client: Dis' Bakery & Catering

Industry: Food and Beverage

Category: Catering

The Identity Design for a local bakery and catering service Di's Bakery & Catering.

The client came to us with her buiness idea and requested a crest that could represent both her Baking and catering services. We started this concept with research on the food and bevarage industry and paired that with the vision, brand personality, unique offerings of "Dis'".

Sketching & Development - The next step of the project was developing the logo. We stared with some crest varations before deciing on wheat as it represents the food basket and a draft cursive font. Based on the design brief and research, we put together the concepts for the client.

Computer Generation - After sketching the concepts we head on over to Adobe Illustrator/ Photoshop where experiment with different design styles, fonts, icons, graphic element before arriving at the accepted composition.

Typeface / Wordmark - Next was to find a suitable typeface for the logo and edit it as necessary.

Colour - Black and pink was used for the typface on a green background with wheat as a frame for the wordmark. The alternate logo primarily used for catering clients is placed on a tan background to resonate with more upscale / international market. Our colour choices were based on colour theory and influenced by international industry and behavioral trends.

Concept Development - Putting everything together. Design, elements, fonts, colours, icon, layouts and sizing.

Delivery - Logo, Alternate Logo, Logo on transparent background and Business Cards. Delivery includes all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required.

Client: Cola J Makeup

Industry: Aesthetics

Category: MUA

The Identity Design Concept for a local Makeup Artist "Cola J Makeup" focusing on tranformations and special fx makeup.

The client came to us with her business name and tagline "the glam fairy" foe us to develop upon. We then started our concept research on the easthetic/ beauty industry and paired that with the vision, brand personality, unique offerings and target market of the client.

Sketching & Development - The next step of the project was developing the logo. Based on the design brief and research, we put together a few creative concepts sketches for the client to chose from before deciding on a design which incorparated a fairy with lips in place of wings.

Computer Generation - After sketching the concepts we head on over to Adobe Illustrator/ Photoshop to work on the composition. The design, graphic elements and icons using our research as a guide.

Typeface / Wordmark - Next we had to find a typeface that suited the visual identity and vision of the cliet and edit it as needed.

Colour - A gold gradient was created and black used as the background while an alternate black on white logo was also created. Gold was chosen for its premuim allure and placed on the main (black) background to provide suitable contrast. Our colour choices were based on colour theory and influenced by international industry trends.

Concept Development - Putting everything together. Design, fonts, colours icons, layouts, sizing and orientations.

Delivery - Logo, Alternate Logo, Logo on transparent backgrounds and Business Cards. Delivery includes all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required.

Client: Hon. Edmund Hinkson M.P.

Industry: Politics

Category: Public Relations

A simple promotion poster for Edmund Hinkson.

Mr Edmund Hinkson a M.P. in The Barbados Parliament was looking for a way to assist his constituents in troubling economic times. Together we decided on offering free promotion to entrepreneurs and small businesses within his constituency.

Sketching & Development - The next step of the project was developing the poster. Building on the theme "Pride and Industry", the National Motto of Barbados, we included some iconic historical photos as well as a work tools photo in order to attract entrepreneurs and skilled persons.

Computer Generation - After sketching the concepts we moved our proces to Adobe Illustrator and experimented with different design layouts, fonts, icons and colours before presenting the composition to the client.

Google Form - Next, the Google form as created to include fiends needed for the sucessful promotion of ther target market.

Delivery - Graphic Poster and form link (with permission). Delivery includes all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required.

Client: Mirror Magic Makeup

Industry: Aesthetics

Category: MUA

The Identity Design Concept for a local Make Up Artist, Mirror Magic Makeup.

The client wanted something that refected her sevice as a creative MUA as well as, reflect. With the main concept being built around colour, excitement and reflextions. This concept inlcuded research into MUA and paired that with the brand personality, unique offerings and target market of the client.

Sketching & Development - The next step of the project was developing the logo. Based on the design brief and research, we put together a few wordmark monogram concepts and color variations for the client to chose from, before a final concept was accepted.

Computer Generation - After sketching the concepts we headed on over to Adobe Photoshop/ Illustrator to work on the composition. Design styles, icons and the font were compiled to create the logo graphic using our research as a guide.

Typeface / Wordmark - next was to find a suitable typeface for the logo and edit it as needed.

Colour Variatitions - A colour gradient and black, white and transparent backgrounds were chosen for their creativity and professional natures. The gradient was aslo chosen to portray the energetic nature and attract younger clients. Our colour choices were based on colour theory and influenced by international industry trends.

Concept Development - putting everything together. Design, fonts, colours icons, layouts, sizes and orientations.

Delivery - Logo, Alternate, Business Cards. Delivery includes all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required.

Client: Love Your Deals

Industry: E-Commerce

Category: Retail

The Identity Design Concept for a New York based retail e-commerce company LoveYourDeals.com.

We started this concept with research on the technology industry and paired that with the brand personality, unique offerings and target market of the client.

Sketching & Development - The next step of the project was designing the shopify theme to meet client specifications. Based on the design brief and research, we put together amazing concepts for you to chose from.

Customisation - Custom CSS (cascading styles sheets) were then added to increase diffrenciation and give LoveYourDeals.com a unique look and feel.

Store Management - Next it was time to add the store departments and populate them with some amazing products.

SEO Optimisation and Search Engine Registration - We connected Loveyourdeals.com with its social media presence and integrated them via both .html links and 3rd party social media APIs with e-commerce capabilities. We also registered the site amoung the main search engines and used our secret SEO techniques to finish it off.

Testing - The website was tested in the 6 main browsers used for compatibility and responsiveness. All internal and external links were also tested to ensure none was null or broken.

Delivery - Password and video tutorials on shop management and other minor editing functions.

Client: Ninja Cuts

Industry:Personal Groming

Category: Barber

The Identity Design and business cards for a local barbershop Ninja Cuts.

Ninja cuts specialises in custom designs on top of offering some of the cleanest cuts on the market so we wanted to capture that in it's visual identity.

Sketching & Development - The next step of the project was developing the logo. Developing the logo design concept is where creativity meets marketing. Based on the design brief and research, we put together concepts surrounding various ninja, blade, sissor and background elements.

Computer Generation - After sketching the concepts we head on over to Adobe Photoshop to experiment with different design styles or the composition.

Typeface / Wordmark - Next was to find the best typeface for the logo and edit it if needed. Two fonts were chosen to provide contrast and deffrenciate ninja and cuts as its represents "skill" and "service" respectively.

Colour - Red, black and white were chosen as the primary colours. Our colour choices were based on colour theory and influenced by international industry trends.

Concept Development - Putting everything together. Design, fonts, colours icons, layouts and sizes.

Delivery - Logo, Alternate Logo and Business Cards. Delivery includes all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required.

Client: Life After Curve Scoliosis (L.A.C.S)

Industry: Charity

Category: Local (Registered)

The poster for annual fun walk for the local registered charity "Life After Curve Scoliosis.

When first approached o work with L.A.C.S we jumped at the opportunity to parner with a local charity.

Sketching & Development - The next step of the project was developing the poster. Developing the poster the first year was a little challenging as we needed to capture the essence of L.A.C.S and present concepts for them to chose from.

Computer Generation - After the concepts we head on over to Adobe Illustrator/ Photoshop and experiment with different design styles, fonts, icons, etc using our research and feeedback as a guide.

Typeface / Wordmark - next was to find a suitable typeface for the poster and edit it if needed.

Colour - Green and white were chosen as they are the primary colours of the client logo as well as the globally recognized colour for scoliosis.

Concept Development - Putting everything together. Design, fonts, colours icons, layouts, sizing and orientations.

Delivery - Posters. Delivery includes all file formats that may be needed such as ps, ai, jpeg, png, tiff and other requested formats if so required. L.A.C.S only required .png files to share via social media and email marketing.